Standard Life marketing director Stephen Ingledew departs - The Drum

Standard Life UK pensions and savings marketing managing director Stephen Ingledew has left the business after almost a decade.

Ingledew is understood to have left Standard Life on 16 August and is now on gardening leave, according to Money Marketing.

Ingledew joined Standard Life in 2007 working in various roles including distribution strategy director, customer and marketing managing director, and UK corporate managing director.

The marketing team will be lead by management following Ingledew's departure.


ENIL surges as TIL announces $100 million investment in marketing platform Columbia - Economic Times

NEW DELHI: Shares of Entertainment Network, a subsidiary of Times Infotainment, ended higher by 2.51 per cent on Tuesday after its parent company said it would invest $100 million in marketing technology platform Columbia.

Times Internet is investing $100 million (more than Rs 670 crore) in developing smart marketing technology platform Colombia, which will help marketers engage with nearly 200 million digital users a month across the company's properties and partner publishers, an ET report said.

Reacting to the development, the scrip gained 5.97 per cent to hit a high of Rs 765 on BSE. The stock has gained 0.22 per cent in the year so far.


EU Presses Inquiries Into Google Parent Alphabet - Wall Street Journal

By Natalia Drozdiak Updated April 4, 2016 5:58 p.m. ET

BRUSSELSThe European Union is advancing its investigations into whether Google parent Alphabet Inc. GOOGL -0.59 % is abusing its dominance with its Adsense advertising service and its Android mobile-operating system, the blocs competition chief said in an interview Monday.

Commissioner Margrethe Vestagers comments, which come ahead of a trip Wednesday to the U.S., suggested the regulator could bring more formal charges against the U.S. search giant.

Ms. Vestager filed separate formal charges against Google last April for allegedly skewing its search results to favor its own shopping service.

At the time, she also opened a formal probe into Googles conduct with Android and said she would closely watch its behavior in other areas, including whether the company prevents or obstructs website operators from placing ads on their websites that compete with Googles advertising business.

The European Union has recently sent outquestionnaires to companies requesting more detailed information into Googles practices in its advertising business, according to several people familiar with the matter. Two of those people said the questionnaires sought information that went beyond the issue of whether Google was forcing website operators to use its advertising service exclusively.

Advertising is keyGoogle bases its business on getting people into the Google ecosystem, and discouraging them from leaving, so that they can be exposed to advertisingand thats where the money is made, said Alec Burnside, a Brussels-based antitrust lawyer with Cadwalader, Wickersham & Taft LLP, who advises a number of Google complainants.

On Monday, Ms. Vestager said theEUs separate probe into Googles conduct with its Android mobile operating system remains a high priority, but added that said she didnt know when the investigation would be completed.

She said the commission is looking at questions about tyingwhere if you want the Android system, then it comes with a Google suite of apps.

One of the issues theEUraised when it opened the investigation a year ago was allegationsthat Google required smartphone and tablet-computer makers to preinstall a range of its own apps for messages, search, email and other functions if a manufacturer wanted to include any one of them.

Google declined to comment. News Corp, NWSA -2.07 % publisher of The Wall Street Journal, has filed a formal complaint with the commission regarding Googles business practices.

Ms. Vestager said she wants to make sure in coming months she can start closing some of the many competition cases theEUhas opened in recent years.

One case still open is against Russian energy giant Gazprom PAO. Ms. Vestager said the commission was still pursuing two possible tracks in the case: the option of formally ruling against the company or a potential settlement. It remains to be seen if a commitment process can be successful, she said.

Gazprom recently said the two sides were making progress toward a mutually acceptable solution.

Last April, the European Commission, the EUs executive arm, accused Gazprom of violatingEUantitrust law in eight central and Eastern European countries where the Russian company was the dominant gas supplier. The commission said restrictive terms in Gazprom contracts forced territorial constraints on customers, for instance, by prohibiting them from re-exporting gas to another country.

Ms. Vestager rejected accusations by U.S. officials that she was discriminating against American companies. TheEUhas opened high-profile inquiries into whether tax breaks in member countries, such as Ireland and Luxembourg, violate rules against excessive state aid to companies. If deemed illegal, European officials could require those countries to recover corporate funds related to the tax breaks.

What were doing for every companybe that a U.S. company or a European companyis to make sure that their competitors dont get away with paying very, very little in taxes compared with themselves, the commissioner said.

U.S. companies whose tax practices are under investigation include Apple Inc. AAPL 1.03 % and Inc. AMZN -0.89 % Companies outside the U.S. also have been affected. U.S. Treasury Secretary Jack Lew wrote to the commission in February accusing theEUof disproportionately targeting U.S. companies over the tax breaks.

During her trip to the U.S., Ms. Vestager is scheduled to attend the annual meeting of the American Bar Association in Washington. While there, she will also meet with Mr. Lew as well as members of Congress and the U.S. administration, including U.S. trade representative Michael Froman.

Write to Natalia Drozdiak at


Learn To Effectively Use SEO Tactics With Ease

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When running your business website, you also have to keep in mind SEO tactics. Search engine optimization increases the ranking that search engines such as Google, give your website when users search for words that relate to your site. Read this article to learn more about it!

If possible, for search engine optimization, avoid heavy use of flash, or avoid it altogether. The same goes for frames and the use of things like AJAX. This is because different pages or elements in flash or similar set-ups will all share the same link, rather than having differentiated links. This makes it harder for search engines to find.

Make a number of mini-sites that lead back to your main site. Serves a dual purposes since it will link back to your main website, although this way, each site can focus on trust this company in Dallas one or two keywords and have a fully functional site that you can get and optimize traffic for. The more mini-sites you have, the more point to your original site, and that will cause it to rise in the search engine page rankings.

Don't put large amounts of information in the TITLE or META tags of a website. Putting large numbers of keywords in these two areas of a page is a common tactic used by spammers. There is evidence that websites that have lots of information in these tags are heavily penalized by Google and other search engines.

Searchable words are an important part of search engine optimization. Web crawling bots look for the keywords that a user enters into the search engine. You can help users find your page, by including those keywords in your website. Write advice columns on your site that include those words and people will read your advice, adding credibility to your sit. This will, in turn, bring your page rank up higher.

One of the easiest ways to optimize your presence in search engine results is to register with The Open Directory Project, or the "DMOZ." When you register, you have a chance of showing up higher in user results, since websites like AOL and Google use the DMOZ to strengthen their database.

Diversify when getting traffic. Seek traffic through a number of methods so that you aren't relying exclusively on search engines to get people to your site. This way, you 'don't put all your eggs in one basket,' and won't be bothered by a momentary slip in search engine rankings.

With the massive flood of internet marketers over recent years, search engines are now becoming more selective than ever. The search engine may refuse to pull it up if you flood your content with links or even if you post a link that doesn't blend with the context of the content. You could even be punished as a result.

Try to integrate keywords and phrases into your title tag to get a higher SEO. When analyzing your site, search engines place heavier emphasis on keywords that are included in title tags. Select your most powerful keyword to see the best drive and results the most traffic straight to your virtual door!

With the massive flood of internet marketers over recent years, search engines are now becoming more selective than ever. The search engine may refuse to pull it up if you flood your content with links or even if you post a link that doesn't blend with the context of the content. You could even be punished as a result.

When setting up your website, avoid flash. It may look pretty to have Flash, but it will not do a thing for your search engine optimization. With Flash as with AJAX and Frames, you will not be able to link to a single page. For optimum SEO results, do not use frames, and only use AJAX and Flash sparingly.

One key component of proper search engine optimization is to create a sitemap that contains links to every page of your website. This allows search engine spiders to easily navigate your site, often resulting in more of your pages getting indexed. Not only that, but a well designed sitemap can help your visitors quickly find the information that they need.

Try to stay away from shared server hosting if you can afford to. It can be a very unreliable hosting platform that can damage the work you put into helping your SEO. Maybe try sticking to cloud hosting or virtual private server. Do your research to make sure that it has a positive reputation if you must use shared hosting.

Create a link wheel to increase your SEO. A link wheel involves writing 10 articles about the keywords you want to associate with your links. In each article, place a link to your website and a link to one of the other articles. You then submit each of those articles to a different article directory. In this way, every article and every article directory links directly to your website, as well as, to each other.

When designing your website, focus more on long-term SEO efforts than short-term. In order to encourage linking, long-term SEO efforts mean designing high-quality content and updating your site regularly. Short-term SEO focuses on beating the search engine algorithms. Those algorithms are constantly changing, while users' desire for good content is continuous,. That is the flaw there.

When writing for search engine results, you can profit from using keywords. Developing a perfect site for SEO requires using specific content and tags to be able to rank to the top of the results for your chosen keywords.

A tip to help with your search engine optimization is to make sure you are hosting your site with a good company. You will want to make sure they are stable and will not give you many problems. You also want to make sure that their customer service is top notch in case you do run into problems.

Don't ignore long-tail keywords. when optimizing your content, long-tail keywords could grab you traffic faster than your primary keywords because they have far less competition. Do your research and find keyword combinations that are related to your main keywords in any of a number of ways. Brainstorm all the different reasons why people would be typing your keywords and research related issues, problems and ideas to find new long-tail keywords to use.

The best SEO tips are short, sweet and to the point, as you can tell from this article. If you only do this or that, they won't give you the runaround with fluff and they don't make any bold promises that you'll be instantly rich. This is real advice for the real site owner. Use it wisely and watch your rankings rise.

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The Best Advice About Designing Your Web Site

A lot of people say that designing websites is extremely challenging. However, this is only a true statement for people who are not armed with the right knowledge or advice on web design. This article contains a number of pieces of advice to help you on your way to designing on the web with ease.

Make sure your webpages aren't too long. You only get one chance to make a first impression, and if your most important content is "below the fold," it may not even be read. If you have a lot of related content that needs to stay together, consider breaking it up into sections and adding links to each section.

Don't use splash pages for your site unless required by law, and especially don't use a Flash intro. Most people just want to get to your content as quickly as possible, and don't care to look at useless splash pages. Integrate it into the homepage instead if you have some amusing content that you absolutely want visitors to see.

You should update your content and get rid of expired content regularly. Your readers will just leave if your website is advertising a festival that occurred three months ago. Internet users want fresh information from maintained and updated sites, and letting stale content stay up screams carelessness on your part. Create a schedule that will help you manage specials and information, and remind you to take down useless items.

Your front page should be simple. Those who are shopping the web will make snap decisions about a site based off its front page. Make sure that you provide a very clear description about your business or other purpose for your site. Other information on your site should also be minimal, but still clear, so that you don't overwhelm your visitors.

Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.

Make text easy to read if you want your site visitors to spend as much time as possible on your site. One of the most common design mistakes is using graphic backgrounds with patterns or dark colors combine this with equally dark text and you have a recipe for disaster. Unless the text is clear and easy to read, your site will not be a success.

If you have several pages on your web site, use a navigation bar at the top to help visitors find the information they need right away. If they'd like, include contact information, so they can speak with you. Headings should be clear and visible, and paragraphs should be concise as well as easy to read.

Try having a clear and consistent layout in the design of your sites. Clean layouts that make use of a lot of white space tend to enhance the site's readability and overall look. The layout must be focused on the content. Try using fonts that are on every computer in order to avoid having your site appear incorrectly.

To help make your site more interactive incorporate games into your site. Having games on your site makes it a lot of fun for the visitor. If your visitors are not having a good time on your site, then they will leave and go look for something else to do.

Placing a visitor counter on your site is unattractive. Though you may think it adds to the appeal, your visitors will not agree. Use a different way to monitor your traffic.

Make use of your grammar and spell checker. It will not get past everyone, though yes, some mistakes may get passed some of your audience. You could lose some of your audience because of this, particularly if you make mistakes frequently. Do your best to correct your grammar and spelling on your site.

One of the easiest ways to create additional web pages in the same category is the copy/paste function. When you can re-use pre-existing code with only a few minor tweaks in each different page, generating all-new HTML code over and over is a waste of time. You can re-use a single "master" set of code to churn out a virtually unlimited number of pages.

Having white space (unused space) on your website is actually a great design feature, so don't make the mistake of thinking that your site must be packed to the brim. White space in your website could improve its readability your visitors tend to have an easier time absorbing and reading the information there if things are not cluttered.

When it comes to designing your website, try to find unorthodox sources of inspiration. For example, the television or even a billboard on the side of the road might give you ideas for your website. Always keep your eyes open for new ideas, because eventually you will be inspired and create something unique for your site that your visitors will appreciate and enjoy.

Staying current with web design is no easy task. Websites are very important for any company looking to do business in the 21st century. Web design is also a field in which people can make good money.

When it comes time to choosing a host for your website, make certain you know exactly what they will be providing you and at what cost. Things like disk bandwidth and space are crucial to the proper functioning of your site so make sure beforehand that your host is providing you with everything that you will need and at a price you can handle.

A great web design tip with regards to choosing your domain name is to choose a domain name that does not contain a dash (-). Sites with dashes are often not entered when people are trying to visit your site so avoid and try them at all cost so you don't lost any traffic.

Make good use of "white space." Although not always white, it is merely a blank space within a web page. Designing web pages with a how viewers would see your site is key, therefore you don't want to clutter your website with lots of pictures and text. White space allows visitors to easily scan your pages and feel comfortable on your site.

As this article previously mentioned, designing websites is perceived by many to be a challenging endeavor. However, web design becomes much easier for people who have the best knowledge and information on how to design websites as efficiently and creatively as possible. Apply this article's tips, and you'll be designing websites in no time!

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